De Amari

A cosmetics ecommerce startup we built and ran in Vietnam

Co-founder · 2020–2021 · Closed

I'm currently writing up the full case study for this project. It was a cosmetics ecommerce business I co-founded with a friend during 2020–2021, while working at Holistics. We shipped, ran it for a couple of years, and wound it down due to market dynamics. The case study will cover what I learned about running a real business — product quality, positioning, customer acquisition, and the operating mechanics behind a non-software product.